logo
   
   



                     中国传媒大学公关舆情研究所简介

    中国传媒大学公关舆情研究所(舆情研究所)创立于2005年12月,是一个对舆论信息进行分析研究的学术研究机构。研究所主要的研究领域包括社会舆论、危机预警、品牌声望、公关活动等。研究所不定期出版各类舆情报告,举办公关舆情论坛,为科教单位、企事业单位、政府等相关组织提供公关舆情咨询。

    中国传媒大学公关舆情研究所科研队伍主要由中国传媒大学及有关学术机构的专家学者组成。研究所根据不同的项目需求,随时调用各种资源,组成灵活高效的科研团队。

    研究所的宗旨是:“服务教学、服务社会,致力沟通,共创和谐”。研究所成立以来承担了多项纵向、横向科研项目,包括“对外传播中的国家形象设计——构建中国国家形象的渠道、形式和手段的综合研究”、“部分境外主流媒体最新舆情动态分析”、“中国国家形象境外公众调查”、“外国媒体涉华报道监测与分析”、“新传媒环境中国家形象构建研究”、“北京奥运会对中国国家形象影响的国际舆论评估”等。研究所还自主进行了一些独立的研究项目。例如,自主项目:“麦当劳‘厨房开放日’”活动的效果调查。

    我们期盼能够和各界人士共同努力,将中国传媒大学公关舆情研究所推上一个新的台阶!我们也希望,伴随研究所的发展壮大,我们能够不断为学校发展和国家建设尽一份绵薄之力!



 
   


                Public Relations & Public Opinion Institute

    The Public Relations & Public Opinion Institute of CUC, founded in December 2005, is an Academic research institution which specializes in the analysis and the research of public opinion and information. Our institute publishes various public opinion reports, holds public opinion forum periodically, and offers consultation services on public opinion to various organizations like research and education organizations, enterprises, and governments.

    Our team is made up of scholars and experts from CUC and other noteworthy specialists in the field of public relations and public opinion. According to the needs of different projects, we have a variety of resources that can be used at any time; a flexible and effective research team can be organized in time.

    The aim of our institute is to serve education, serve society, research communication and create harmony. Since the foundation of our institute, we have undertaken various horizontal and vertical research projects, including “the description of national image in the international communication---an integrated research on the channel, the form, and the means of building Chinese national image”, “The analysis of the latest opinion of some mainstream media of foreign countries,” “The survey to the foreign public about Chinese national image,” “The survey and the analysis of foreign media reports concerning China,” “The research on the building of Chinese national image in the new media environment,” “The evaluation of the international opinion about the influence of Beijing Olympic on Chinese national image ,” etc. The Institute has also conducted independent research projects, i.e. a survey about the effects of McDonald’s “kitchen open day.”

    We expect to cooperate with people from all walks of life, and by our joint efforts, to promote the study in the Institute of Public Relations & Public Opinion in CUC to a new level. And we also sincerely hope that, with the development of our institute, we are ready to devote our research achievements to the prospect of CUC and our country.





 
   
   
   
   
   
site